Category Archives: color

orange color

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.

black

In color psychology, black means power and control, hanging on to information and things rather than giving out to others.

Black is intimidating, unfriendly and unapproachable because of the power it exudes. It can prevent two-way communication because of its intimidation. The salesman wearing all black will make a lot of sales, but no friends! It radiates authority, but creates fear in the process.

Black implies self-control and discipline, independence and a strong will, and giving an impression of authority and power.

Black absorbs negative energy. It is useful to carry something black with you to protect you from harm and negativity when traveling or when going about your usual daily activities outside your home.

People who like black may be conventional, conservative and serious, or they may think of themselves as being sophisticated or very dignified.

black color psychologist

The color black relates to the hidden, the secretive and the unknown, and as a result it creates an air of mystery. It keeps things bottled up inside, hidden from the world.

In color psychology this color gives protection from external emotional stress. It creates a barrier between itself and the outside world, providing comfort while protecting its emotions and feelings, and hiding its vulnerabilities, insecurities and lack of self confidence.

Black is the absorption of all color and the absence of light. Black hides, while white brings to light. What black covers, white uncovers. We all use black at various times to hide from the world around us in one way or another. Some of us use it to hide our weight; others among us use it to hide our feelings, our fears or our insecurities.